FleetLog
Snap receipt at gas pump, log maintenance in 10 seconds - stop losing $500/vehicle/month to poor fleet tracking and missed oil changes
The Problem
Small businesses with 5-50 vehicles (plumbers, electricians, landscapers, delivery services) lose $6K-25K annually per vehicle due to poor tracking: drivers forget to log mileage for tax deductions, maintenance gets skipped leading to $3K+ breakdown repairs, fuel costs aren't monitored so theft and joyriding go unnoticed, and receipts disappear making expense reports a nightmare. Fleet management software for enterprises costs $40-60/vehicle/month - overkill for small operators.
The Solution
Driver-friendly mobile app where employees snap fuel receipts at the pump (OCR extracts cost and gallons), automatically track mileage via GPS, log maintenance with photo proof (oil changes, tire rotations, repairs), and managers get real-time dashboard showing per-vehicle costs, upcoming maintenance, mileage for tax deductions, and fuel efficiency trends. Prevents breakdowns, catches cost anomalies, and makes tax time painless.
MVP Features
Vehicle roster with details (make, model, year, VIN, license plate, assigned driver)
Mobile fuel logging with receipt photo upload and OCR extraction
Automatic odometer reading via GPS or manual entry
Maintenance tracking with service type, cost, vendor, and next due date/mileage
Maintenance reminders via push notification and SMS (oil change due in 500 miles)
Photo documentation for repairs and damage
Driver assignment and vehicle checkout/check-in
Manager dashboard showing: total fleet costs, cost per vehicle, fuel efficiency trends
Mileage reports for IRS tax deduction compliance
GPS breadcrumb trail for route verification (not real-time tracking)
Expense categorization (fuel, maintenance, repairs, insurance, registration)
Simple alerts for anomalies (sudden MPG drop, unusually high fuel cost)
CSV export for accounting software
Multi-location support for businesses with regional operations
Service history log per vehicle showing all past maintenance
Monetization
Per-vehicle pricing: $8/vehicle/month with 5-vehicle minimum ($40/month floor), volume discounts at 20+ vehicles ($6/vehicle), 50+ vehicles ($5/vehicle). Competitive against enterprise solutions at $40-60/vehicle while serving underserved SMB market. Premium add-ons: Driver behavior scoring ($2/vehicle/month), fuel card integration ($3/vehicle/month), advanced analytics ($49/month flat). Target 100 companies averaging 15 vehicles = $12K MRR = $144K ARR Year 1.