ReviewMatch
AI-powered marketplace connecting brands with micro-influencers for authentic product reviews - get 50 real reviews in 2 weeks, not 6 months
The Problem
Consumer brands launching products need 50-200 authentic reviews and UGC content but face 3-6 month timelines and $10K-50K costs using traditional influencer agencies. Micro-influencers (1K-50K followers) want brand partnerships but can't access deals without agents or massive followings. Manual outreach, vetting, shipping, content collection, and payment processing makes small-scale influencer campaigns impossibly time-consuming for brands.
The Solution
Automated influencer-brand matching platform where companies submit products with target demographics, AI selects 20-100 relevant micro-creators based on audience fit and engagement rates, automatically ships products to selected creators, creators post reviews/unboxing content within 7-14 days, platform verifies posting compliance, and pays creators upon completion. Brands get authentic UGC and reviews at 1/5th traditional cost, creators get free products + $50-200 per review.
MVP Features
Brand dashboard to create campaigns (product details, target audience, number of creators, budget)
Creator signup with social media account linking (Instagram, TikTok, YouTube)
Automated audience analytics extraction (followers, engagement rate, demographics, interests)
AI matching algorithm scoring creators based on brand requirements and past performance
Automated creator invitations and acceptance workflow
Bulk shipping label generation and tracking integration
Creator portal showing assigned campaigns, posting requirements, and deadlines
Content submission interface with photo/video upload
Brand approval workflow for submitted content before posting goes live
Automated posting verification (scrapes social platforms to confirm post went live)
Payment processing to creators after verification (via Stripe/PayPal)
Campaign analytics dashboard (reach, engagement, ROI per creator)
Review aggregation and export for brand websites
Creator rating system based on content quality and timeliness
FTC disclosure requirement enforcement (automated #ad hashtag checking)
Messaging system for brand-creator communication
Monetization
Commission-based: 20% platform fee on total campaign value (brand pays $100/creator = $120 with fee). Alternative hybrid: $299/month brand subscription + 15% commission, or $49/month creator subscription for priority matching. Product value tiers: $299 for campaigns up to $2K total, $799 for $2K-10K campaigns, custom enterprise for $10K+. Target 40 brands running 2 campaigns/month averaging $500/campaign = $96K ARR Year 1 growing rapidly.